Sales Associates: Influencers Hidden in Plain Sight

Sales Associates: Influencers Hidden in Plain Sight

Everywhere you look on social media, there seems to be a new mega-influencer, with their hundreds of thousands of followers, and a brand close by willing to pay them top dollar for just one post with their product. They have become the marketing world’s new “celebrities”.  There was a time not too long ago when celebrity partnerships were the key to a product’s success. When fragrance companies wanted a successful perfume launch, all they needed was a top celebrities’ name on the bottle. But the game has changed. Sales in the U.S. mass fragrances celebrity products have dropped by half since 2000 showing a clear distrust in the way consumers view traditional celebrity endorsements.

(more…)

Continue ReadingSales Associates: Influencers Hidden in Plain Sight

What Brick-And-Mortar Stores Need To Know About The Freelance Economy

The Freelance Economy

The way we work is changing. The U.S. economy is transforming into a marketplace of freelancers and independent professionals who make a living on their terms.

This “gig” economy may offer flexibility and independence to both workers and employers but this shift can feel like a threat to businesses that have relied on a traditional employment structure for so long. But the need for a change is greater now than ever. Brick-and-mortar stores are facing direct competition from giants like Amazon who offer similar services at a much lower cost. So, how do they compete?

(more…)

Continue ReadingWhat Brick-And-Mortar Stores Need To Know About The Freelance Economy