Retailers: Salespeople are Your Greatest Asset
Image: Harvard Business Review
At AllWork, we believed that top talent on the sales floor is the key to a successful brand. They are the face of your brand at retail and the ones who will provide customer service and get your product into customers’ hands. It’s crucial to support this talent with proper training and resources. However, with today’s retail transformation, some stores are ignoring this simple fact that salespeople drive sales. By understaffing and undertraining workers, retailers are losing their biggest advantage over e-commerce – their one-on-one customer interactions.